# DIVEROID Brand Decision Log

## Current Decision Summary

Current working reference, consolidated from the dated owner decisions below and the 2026-09-11 consistency review. This summary does not grant new asset or print-color approval:

- **Logo (A001)**: Official (interim). 8 transparent PNGs approved for internal and public use. App-icon status (A002) is recorded separately in the dated decisions.
- **Fonts (A007)**: Official. Pangram Sans license confirmed; files in `brand-kit/fonts/pangram-sans/`. Korean = Spoqa Han Sans Neo.
- **Tagline**: "Every dive maps the ocean." / "모든 다이빙이, 바다의 지도가 됩니다." (adopted).
- **Korean terminology**: UI = "다이브 로그", marketing = "다이빙 기록".
- **Korean letter-spacing**: Display −2%, body −1%, caption 0, data 0 (tabular).
- **Warranty**: 2 years from purchase.
- **Refund**: 30 days, condition-dependent.
- **Support email**: help@diveroid.com.
- **Compatible devices**: diveroid.com/compatible.
- **Pantone/CMYK print values**: Unverified — require print proof before use.
- **Business card**: Brand face = deep violet + white wordmark only. Contact face = light background. No slogans.
- **Printed wordmark minimum**: 25 mm (general), 25–28 mm (contact card), 32–36 mm (brand card), 25–32 mm (document header).

For full details, see the dated sections below.

---

> ⚠️ **SUPERSEDED HEADER** — The status block below is the original 2026-06-18 machine-generated snapshot and is **out of date**. The current, authoritative decisions are in the dated sections lower in this file (see **2026-07-10** and **2026-07-11**), where logo A001/app-icon A002/fonts A007 are now **Official (interim)** and warranty/refund/terminology/slogan/tracking were decided. Read those, not this header.

This generated log combines official-guide reconciliation facts, owner-approved working decisions, and asset audit decisions into one traceable review surface.

- Status (superseded): `needs-core-asset-approval` → **superseded by 2026-07-10/11 decisions below**
- Generated at: `2026-06-18T16:18:26.791005+00:00`
- v1 readiness (superseded): `blocked` → **v2 shipped; see dated sections**

## Core Topic Review

- Covered core topics: `6` of `6`
- Missing substantive topic decisions: `0`

## Core Asset Review

- Official core assets: `1` of `4`
- Core assets not yet Official:
  - `A001` Primary logo: `Keep`
  - `A002` App icon: `Keep`
  - `A007` Official font files: `Keep`

## Decision Type Counts

| Decision type | Count |
|---|---:|
| add | 22 |
| confirm | 3 |
| no-guidance | 4 |
| replace | 3 |
| retire | 1 |

## Fact Decisions

| ID | Topic | Decision | Source | Owner |
|---|---|---|---|---|
| `brand-foundation-001` | brand-foundation | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 1-2 | Brand owner / Design reviewer |
| `brand-foundation-002` | brand-foundation | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, page 3 | Brand owner / Design reviewer |
| `brand-foundation-003` | brand-foundation | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, pages 1-20 | Brand owner / Design reviewer |
| `brand-foundation-004` | brand-foundation | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, page 2 | Brand owner / Design reviewer |
| `brand-foundation-005` | brand-foundation | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, page 4 | Brand owner / Design reviewer |
| `messaging-001` | messaging | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 11, 14-16 | Brand owner / Design reviewer |
| `messaging-002` | messaging | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, page 11 | Brand owner / Design reviewer |
| `messaging-003` | messaging | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, pages 17-18 | Brand owner / Design reviewer |
| `voice-language-001` | voice-language | no-guidance | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 1-16 | Brand owner / Design reviewer |
| `logo-001` | logo | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 4-6 | Brand owner / Design reviewer |
| `logo-002` | logo | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 6-8, 14-16 | Brand owner / Design reviewer |
| `logo-003` | logo | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 7 and 11 | Brand owner / Design reviewer |
| `logo-004` | logo | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 10-11 | Brand owner / Design reviewer |
| `logo-005` | logo | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, page 13 | Brand owner / Design reviewer |
| `logo-006` | logo | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, pages 11-12 | Brand owner / Design reviewer |
| `color-001` | color | confirm | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, page 12 | Brand owner / Design reviewer |
| `color-002` | color | confirm | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, page 12 | Brand owner / Design reviewer |
| `color-003` | color | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, page 12 | Brand owner / Design reviewer |
| `color-004` | color | replace | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, page 12 compared with current token system | Brand owner / Design reviewer |
| `color-005` | color | confirm | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, page 6 | Brand owner / Design reviewer |
| `color-006` | color | retire | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, page 6 | Brand owner / Design reviewer |
| `typography-001` | typography | replace | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, page 13 | Brand owner / Design reviewer |
| `typography-002` | typography | replace | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, page 13 | Brand owner / Design reviewer |
| `iconography-001` | iconography | no-guidance | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 6-8 | Brand owner / Design reviewer |
| `iconography-002` | iconography | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, pages 11-12 | Brand owner / Design reviewer |
| `imagery-001` | imagery | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, page 3 | Brand owner / Design reviewer |
| `imagery-002` | imagery | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, pages 1-3, 7, 9-11, 14, 17-20 | Brand owner / Design reviewer |
| `layout-motion-001` | layout-motion | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 2, 5, 7, 11-12 | Brand owner / Design reviewer |
| `layout-motion-002` | layout-motion | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, pages 4-7, 12-14, 17-20 | Brand owner / Design reviewer |
| `product-ui-001` | product-ui | no-guidance | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 1-16 | Brand owner / Design reviewer |
| `marketing-001` | marketing | add | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 1-16 | Brand owner / Design reviewer |
| `marketing-002` | marketing | add | sources/official-guide/inbox/diveroid-brand-proposal-2017.pdf, pages 17-20 | Brand owner / Design reviewer |
| `ai-safety-legal-001` | ai-safety-legal | no-guidance | sources/official-guide/inbox/diveroid-official-branding-guide-2017.pdf, pages 1-16 | Brand owner / Design reviewer |

## Owner-Approved Working Decisions

| ID | Topic | Decision | Source | Owner |
|---|---|---|---|---|
| `owner-voice-language-001` | voice-language | add | brand-system/voice/voice-decision-log.md, 2026-06-15 Round 1 | Brand owner calibration |

## Asset Decisions

| ID | Asset | Status | AI usage | Owner |
|---|---|---|---|---|
| `A001` | Primary logo | Keep | reference-only | Brand |
| `A002` | App icon | Keep | reference-only | Brand/Product |
| `A003` | DIVEROID favicon evidence | Evidence only | reference-only | Brand |
| `A004` | Website hero imagery | Evidence only | reference-only | Marketing |
| `A005` | Product underwater photo evidence | Evidence only | reference-only | Brand/Marketing |
| `A006` | App screenshots | Evidence only | reference-only | Product/Marketing |
| `A007` | Official font files | Keep | allowed-with-review | Brand/Design |
| `A008` | Official color palette | Official | allowed-with-review | Brand/Design |

## 2026-07-10 Owner Decisions (System Reform)

Recorded from direct owner (rupy@diveroid.com) approval during the brand-system reform session.

| ID | Topic | Decision | Owner |
|---|---|---|---|
| `owner-2026-07-10-A001` | Primary logo | **Approved as interim official.** The 8 existing transparent PNGs (signature/wordmark x black/white/color/monotone) are approved for internal and public use. `-candidate` suffix removed; files live in `brand-kit/logos/png/`. SVG export from the .ai sources remains open (needs Illustrator). | Brand owner |
| `owner-2026-07-10-A007` | Fonts | **Pangram Sans license confirmed as held.** License gate lifted; files moved to `brand-kit/fonts/pangram-sans/` and activated via @font-face in `_system/tokens/diveroid.css`. The `pangram-candidate` package (blogfonts.com source, different typeface) is retired to archive and must not be used. Korean remains Spoqa Han Sans Neo. | Brand owner |
| `owner-2026-07-10-term-ko` | Korean terminology | UI and product surfaces use **다이브 로그**; marketing prose uses **다이빙 기록**. | Brand owner |
| `owner-2026-07-10-tagline` | Slogan hierarchy | Tagline = **"Every dive maps the ocean." / "모든 다이빙이, 바다의 지도가 됩니다."** (new, adopted). Product promise = "Complete your underwater experience." Vision = "Make the ocean digital and fun." Former hero line "Understand the ocean. Remember every dive." is demoted to approved alternate. | Brand owner |
| `owner-2026-07-10-ko-tracking` | Korean letter-spacing | Size-graduated optical tracking: display (28px+) −2%, body (15–17px) −1%, caption (≤13px) 0, data/numerals 0 with tabular figures. Applied to tokens v0.2.0. | Brand owner (proposal by design lead) |

Status changes: A001 Keep → **Official (interim)**, A002 Keep → **Official (interim)**, A007 Keep → **Official**.

## 2026-07-11 Owner Decisions (Business Facts)

Recorded from direct owner (rupy@diveroid.com) answers.

| ID | Topic | Decision |
|---|---|---|
| `owner-2026-07-11-warranty` | 보증 기간 | 구매일로부터 **2년** (support-replies에 반영) |
| `owner-2026-07-11-refund` | 환불 기한 | 구매 후 **30일** 이내, 제품 상태에 따라 (support-replies에 반영) |
| `owner-2026-07-11-support-email` | 고객 지원 이메일 | **help@diveroid.com** (앱스토어 리뷰 답변 등 공개 채널 사용) |
| `owner-2026-07-11-compatible` | 지원 기기 안내 | **diveroid.com/compatible** 로 안내 |
| `owner-2026-07-11-secondary-ko` | 보조 문구 한국어판 | "Understand the ocean. Remember every dive." = **"바다를 이해하고, 모든 다이빙을 기억하다."** |
| `owner-2026-07-11-onepager-band` | 원페이저 숫자 밴드 | 검증된 실적 숫자가 준비될 때까지 **밴드 삭제** (템플릿에서 제거됨) |

## 2026-07-11 Document Studio v3 Implementation Decisions

Recorded after the system owner approved Milestone A implementation.

| ID | Topic | Decision |
|---|---|---|
| `studio-v3-source-of-truth` | Company data | Legal entities and approved facts remain separate allowlisted sources; templates reference facts by Fact ID instead of copying claims. |
| `studio-v3-storage` | Local documents | Each document has an ID, created/updated time, bilingual content stores, and language-specific issuer/status/source/review state. Legacy v1 Ready documents migrate back to Review. |
| `studio-v3-evidence` | Release gate | Medium/high-risk documents require source references and named reviewer approval. Pending entity profiles require a document-level source attestation with verifier and timestamp. |
| `studio-v3-invoice` | Invoice | Issuer-specific prefix/currency, unique number, date order, customer, items, numeric tax, total, and paid amount are validated before Ready export. |
| `studio-v3-visual-families` | Document design | A4 remains default. Internal Working, External Executive, Legal & Finance, and People & Communications share one token system with quieter family-specific hierarchy. |
| `studio-v3-distribution` | Access | Public Brand Kit and authenticated Internal Studio are separate deployment tiers; noindex alone is not access control. |