{ "title": "DIVEROID Brand Communication Guide — Expression Standards", "version": "2.6.1", "status": "approved_rule_revision_production_inputs_pending", "language": "en", "source_language": "ko", "source_rules": "brand-rules.json", "translation_review": "assistant_reviewed_against_Korean_source; no independent native-speaker sign-off recorded", "authority": "Rules and scope reflect the owner’s decisions in interviews 18–29. Examples, rationales, and alternatives explain those decisions; they do not approve final copy or individual assets. Includes the owner’s affirmative-language instruction of 2026-09-16. Includes the owner’s instruction on marketing detail of 2026-09-16. Owner decisions 1-A · 2-C · 3-A of 2026-10-02 establish current/future narrative scope, the vision-first company introduction and role-first standard product introductions. The owner’s 2026-10-20 revision registers the new product wordmarks and optional motions. The existing-shoot exterior/screen launch match confirmed on 2026-10-02 remains in effect. The owner’s 2026-10-21 revision applies the D98 optical correction and continuous contour cleanup consistently to WatchDive logo and motion assets. The owner’s subsequent 2026-10-21 approval registers the purple outline-only WatchDive display variation while retaining the solid primary. The latest owner selection of 2026-10-21 makes sky-blue fill with a black outline the WatchDive main logo. The former violet filled and hollow-purple versions remain optional variations. 2026-10-22: Owner approved the yellow used on diveroid.ai/press/ for important highlights. 2026-10-22 follow-up: default emphasis is Surface Blue; yellow is an optional strongest accent limited to 1–2 focal spots in the complete page or content asset.", "supersedes": "For the expression standards and scope it covers, this guide takes precedence over the earlier communication guide.", "scope_decisions": { "27": "A", "28": "A", "29": "Allow memes and conversational copy in social ads for both WatchDive and Universal Pro." }, "rules": [ { "id": "DV-BOUNDARY-01", "origin_id": "WD-BOUNDARY-01", "scope": "DIVEROID common; channels and asset roles restricted as stated in rule", "scope_decision": "27-A", "title": "Respect customers’ equipment choices", "status": "user_confirmed_source_rule", "rule": "Do not use price messaging that criticizes or pressures customers over their equipment choices. Explain the customer’s situation and the product’s benefits. Objective cost comparisons are allowed.", "prohibited_examples": [ "Buying an expensive dive computer is a waste of money.", "Do you really need to spend that much on a dive computer?", "Are you still buying expensive dive computers?" ], "alternative_draft": "A dive computer that fits the way you dive—even if it is only now and then.", "exceptions": "Objective cost comparisons are allowed. Verify the comparison conditions and supporting evidence separately.", "rationale": "Help customers choose what fits their needs without judging their previous purchases.", "decision": "18-A", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-02", "origin_id": "WD-BOUNDARY-02", "scope": "DIVEROID common; channels and asset roles restricted as stated in rule", "scope_decision": "27-A", "title": "Separate everyday product content from discount-led advertising", "status": "user_confirmed_source_rule", "rule": "Discount-led layouts are allowed in ads and banners for genuine, time-limited promotions. Evergreen product pages and regular brand content must lead with the product and its value in use.", "prohibited_examples": [ "Making the discount percentage more prominent than the product and its value in the opening section of an evergreen product page.", "Letting SALE dominate a regular brand post while making the product small.", "Using a time-limited discount ad as the default layout for evergreen product explanations." ], "alternative_draft": "Evergreen page: real product-in-use imagery and value → explanation of the product’s role → confirmed promotional details. Time-limited ads and banners may lead with a confirmed offer.", "exceptions": "The exception applies to genuine, time-limited promotional ads and banners. It does not authorize new colors, typefaces, or motion.", "rationale": "Explain product value in everyday content and make the offer prominent during a defined promotion.", "decision": "19-B", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-03", "origin_id": "WD-BOUNDARY-03", "scope": "DIVEROID common; channels and asset roles restricted as stated in rule", "scope_decision": "27-A", "title": "Keep other equipment logos in their natural context", "status": "user_confirmed_source_rule", "rule": "Logos on other equipment may appear naturally in real use settings. Do not make them more prominent than the DIVEROID product or emphasize them in a way that suggests an official collaboration.", "prohibited_examples": [ "Placing another equipment logo large and centrally while the DIVEROID product is small or difficult to see.", "Enlarging or emphasizing another logo so it attracts attention before the DIVEROID product.", "Extracting another logo from a photo and placing it beside DIVEROID as a collaboration mark when no collaboration has been confirmed." ], "alternative_draft": "Keep the DIVEROID product and its use at the center of the composition. Let other equipment logos remain part of the surrounding context.", "exceptions": "Natural background visibility is allowed. This does not approve a specific photo composition or establish an official collaboration.", "rationale": "Preserve the real diving environment while keeping the advertised product and any collaboration relationships clear.", "decision": "20-A", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-04", "origin_id": "WD-BOUNDARY-04", "scope": "DIVEROID common; channels and asset roles restricted as stated in rule", "scope_decision": "28-A", "title": "Match color treatment to the purpose of the image", "status": "user_confirmed_source_rule", "rule": "For product explanations and evidence of actual use, limit adjustments to natural exposure, white balance, and contrast corrections. Mood-led campaign ads may use atmospheric background color treatment while preserving the product’s actual color and screen information.", "prohibited_examples": [ "Changing the water in a product explanation photo to an intense purple that differs from the actual setting.", "Dramatically grading a photo used as evidence of actual use, then presenting it as the original underwater appearance.", "Using color grading in a mood-led ad that changes the apparent product color or screen information." ], "alternative_draft": "Use natural color corrections for product explanations. In mood-led ads, background color treatment is allowed while the actual product color remains intact.", "exceptions": "The permission to replace backgrounds in the background-compositing principle does not also permit excessive color treatment of product explanation photos.", "rationale": "Distinguish the fidelity needed to explain actual use from the creative range allowed in mood-led advertising.", "decision": "21-B", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-05", "origin_id": "WD-BOUNDARY-05", "scope": "DIVEROID common; channels and asset roles restricted as stated in rule", "scope_decision": "28-A", "disclosure": { "background_composite": "required_near_image", "screen_exception_applies": false }, "title": "Make background composites look natural and disclose the treatment", "status": "user_confirmed_source_rule", "rule": "AI-generated ocean backgrounds may be composited into mood-led ads and atmospheric sections of product pages while retaining the real wrist and product. The result must look natural, and a notice identifying the composited background must remain close to the image. Do not use these composites as evidence of actual use or in the opening section of the current WatchDive landing page.", "prohibited_examples": [ "Using a composite with visibly disconnected wrist or product edges, or mismatched lighting and perspective.", "Presenting a composited ocean scene as an actual ocean photograph or evidence of product performance.", "Using a background composite in the current WatchDive landing page’s opening section, or applying the screen-disclosure exception to a background composite." ], "alternative_draft": "Preserve the actual product shape and make the background lighting, color, and perspective fit naturally. Use the finished image only in the permitted contexts and include a background-compositing notice.", "exceptions": "The requirement that a composite must not look composited concerns visual quality; it does not remove the background notice. Plain-background product shots and explanatory diagrams were not covered by this decision.", "rationale": "Allow natural-looking creative imagery while distinguishing it from evidence of actual use.", "decision": "22-C; qualification: the composite must look natural", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-06", "origin_id": "WD-BOUNDARY-06", "scope": "DIVEROID common; channels and asset roles restricted as stated in rule", "scope_decision": "28-A", "disclosure": { "screen_composite": "optional_if_content_matches_actual_use", "equivalence_unverified": "waiver_not_available", "background_composite": "unaffected_required" }, "title": "Distinguish screen replacement from the disclosure exception", "status": "user_confirmed_source_rule", "rule": "Screen replacement is allowed in product explanation images and campaign ads using actual app captures for the supported model and release version. A compositing notice may be omitted when the content matches the screen during actual use. Do not apply this exception when that match has not been verified. Do not replace screens in actual-use evidence photos or the opening section of the current WatchDive landing page.", "prohibited_examples": [ "Inventing numbers, alerts, or features on the screen.", "Assuming a replacement matches actual-use screen content and omitting the notice without checking.", "Presenting the brightness or sharpness of a composited screen as evidence of actual underwater legibility." ], "alternative_draft": "Use actual app captures for the relevant model and version in explanatory images. The screen notice may be omitted once the match with actual-use content is verified. If the background is also composited, its notice still applies.", "exceptions": "Omitting the notice is optional, not mandatory. Unverified matches require further checking. Adding a notice does not authorize a screen that differs from actual-use content.", "rationale": "Explain the product with screen content that reflects actual use, without inventing features or evidence of performance.", "decision": "23-C; qualification: the screen notice may be omitted when content matches actual use", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-07", "origin_id": "WD-BOUNDARY-07", "scope": "WatchDive and Universal Pro family: product pages and social ads", "title": "Allow memes and conversational copy in both product families’ social ads", "status": "user_confirmed_source_rule", "rule": "WatchDive and the Universal Pro family may both use wordplay, trending expressions, memes, and conversational copy in social ads. Product pages retain a calm tone.", "prohibited_examples": [ "Transferring the meme style allowed in social ads into the standard explanatory voice of product pages.", "Using a joke to criticize or pressure customers who bought expensive equipment.", "Treating permission to use memes as permission to add stickers, lightning bolts, or glowing borders that explain nothing." ], "alternative_draft": "Use calm, empathetic copy on product pages. Social ads may express the same product value through light wordplay or memes.", "exceptions": "Continue to apply the customer-choice and decoration principles. Do not extend the meme permission to channels beyond social ads.", "rationale": "Keep product explanations consistent while allowing a more approachable style in social advertising.", "decision": "24-C + decision 29: allow memes and conversational copy for WatchDive and Universal Pro", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-08", "origin_id": "WD-BOUNDARY-08", "scope": "DIVEROID common; channels and asset roles restricted as stated in rule", "scope_decision": "27-A", "title": "Do not add decoration that explains nothing", "status": "user_confirmed_source_rule", "rule": "Build the design around photography, typography, and whitespace. Do not use stickers, lightning bolts, glowing borders, or similar decoration that does not explain the product or information.", "prohibited_examples": [ "Adding lightning bolts or stars around a product photo purely to attract attention, without explaining a feature.", "Adding a glowing product frame with no explanatory purpose.", "Adding unrelated sticker decorations because the ad promotes a time-limited discount." ], "alternative_draft": "Create emphasis through headline size, whitespace, product placement, and solid areas of brand color. Arrows or screen annotations that explain actual features may be used for that purpose.", "exceptions": "Discount-led layouts for genuine time-limited ads and banners remain allowed. This is not a blanket ban on functional explanatory elements. Motion was not newly defined by this decision about static decoration.", "rationale": "Keep the product and information hierarchy clear instead of adding decoration to create emphasis.", "decision": "25-A", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-09", "origin_id": "WD-BOUNDARY-09", "scope": "DIVEROID common; channels and asset roles restricted as stated in rule", "scope_decision": "27-A", "title": "Preserve meaning and tone across languages", "status": "user_confirmed_source_rule", "rule": "Translations must retain the source’s core meaning and tone intensity. Word order and idiomatic phrasing may be adapted for naturalness, but translators must not independently turn the copy into more excited advertising language.", "prohibited_examples": [ "Dropping the occasional-diver context in translation and replacing it with a generic adventure slogan.", "Adding trendy phrases or exclamations to turn a calm product explanation into excited ad copy.", "Adding a meme absent from the source simply because it is popular in a particular country." ], "alternative_draft": "Preserve the core customer context and promise while using natural phrasing in the target language. If the source social ad uses humor, retain the intention and intensity of that humor.", "exceptions": "This rule does not make every piece of content calm. Humor allowed in social ads is translated according to its source. Do not add new features, prices, testimonials, or performance promises.", "rationale": "Ensure the same content conveys the same meaning and atmosphere in every language.", "decision": "26-A", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-10", "decision": "2026-09-16 · owner instruction: affirmative marketing copy", "status": "user_confirmed_source_rule", "scope": "DIVEROID common; all product families, marketing channels, and languages", "title": "Describe what customers can do and the value they gain", "rule": "Lead with what customers can do, supported features, and the value they gain. Use affirmative sentences by default. Omit unnecessary negatives and descriptions of unsupported features. When a limitation adds no value to the marketing message, remove the sentence rather than expanding it into a positive-sounding explanation.", "prohibited_examples": [ "The mode cannot be changed during an active dive; choose a different mode after the session ends for your next dive.", "Photo–Depth Sync does not provide underwater GPS tracking. — an unnecessary limitation appended to a photo-feature introduction", "No separate dive computer. No charging routine. No subscription. — a benefit statement built from repeated negatives" ], "alternative_draft": "Mode introduction: Choose the mode that matches the way you dive. Housing battery benefit: WatchDive’s housing battery powers 500+ dives.", "exceptions": "State facts needed for safe use, material compatibility, costs and purchase conditions, required disclosures, and direct questions about limitations. Use a negative sentence where needed for an accurate answer. Keep exceptions specific to their context rather than appending lists of unsupported features to promotional copy. Internal guide examples, technical specifications, and review records retain accurate facts.", "rationale": "Lead with the customer experience and value. The 500+ dives statement applies to the housing battery; it does not describe smartwatch battery life. Place the BLE low-power mechanism in technical explanations.", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" }, { "id": "DV-BOUNDARY-11", "decision": "2026-09-16 · owner instruction: simple marketing explanations", "status": "user_confirmed_source_rule", "scope": "DIVEROID common; all product families, marketing channels, and languages", "title": "Explain marketing features at an easy-to-understand level", "rule": "Explain what customers can do and the value they gain in language they can understand quickly. Focus on simple actions and outcomes. Put exact button timings, screen conditions, state transitions, and sensor mechanisms in the user guide. Preserve factual accuracy while matching the depth of explanation to the purpose of the content.", "prohibited_examples": [ "During your dive, press and hold for 1.5 seconds to switch between the main dive screen and the compass. In compass view, a short press sets a heading marker and replaces the previous marker.", "Explaining every pressure-sensor step that starts the dive screen after the housing closes in a marketing introduction.", "Adding 1.5-second timing, specific screen conditions, and previous-marker replacement behavior back into a simple feature introduction during translation or AI editing." ], "alternative_draft": "During your dive, press and hold to open the compass, then briefly press the button to set a heading marker.", "exceptions": "Keep verified figures that communicate value or performance, such as 500+ dives, and material prices, compatibility conditions, and diving depth limits in the appropriate places. Include required timings, conditions, and steps in manuals, safety instructions, and FAQs or support answers that directly address operation. A marketing-page How It Works section presents the simple user journey and links to detailed instructions where needed.", "rationale": "Owner decision: marketing copy should be easy to understand; it does not need technical detail such as 1.5-second timing or specific screen conditions. The English before-and-after sentences were supplied by the owner. Simplifying the explanation changes its level of detail, not the underlying product facts.", "example_status": "editorial_direction_example_not_final_approved_campaign_copy" } ], "product_specific_constraints": [ { "product": "WatchDive", "context": "current_landing_hero", "rule": "Use a real underwater wrist-worn photo without background or screen replacement. Do not automatically extend this opening-section restriction to other products." }, { "product": "Universal Pro family", "context": "product_capture_results", "rule": "Photos and videos presented as captured with the product must be actual results from that product. Do not present external-camera footage of product use or composited backgrounds as evidence of the product’s own imaging performance." } ], "unresolved_items": [ "minimum OS and model/size-specific fit and accessories", "model/build/source linkage records for actual UI captures", "current market-specific purchase terms and shipping/launch status", "housing battery 500+ dives test conditions and evidence", "public asset usage scope and final campaign copy", "actual desktop/mobile layout review" ], "updated_at": "2026-10-22", "edition_note": "2026-10-22 owner refinement: Surface Blue #36A9E1 is default emphasis; optional Highlight Yellow #FFE55C is limited to 1–2 small, strongest focal spots per complete page or standalone content asset, not per section.", "protected_names": [ "DIVEROID", "WatchDive", "Universal Pro", "Universal Pro Max", "Universal Lite 2", "PRO CONTROLLER" ], "source_decisions": { "DV-BOUNDARY-01": "18-A", "DV-BOUNDARY-02": "19-B", "DV-BOUNDARY-03": "20-A", "DV-BOUNDARY-04": "21-B", "DV-BOUNDARY-05": "22-C; qualification: the composite must look natural", "DV-BOUNDARY-06": "23-C; qualification: the screen notice may be omitted when content matches actual use", "DV-BOUNDARY-07": "24-C + decision 29: allow memes and conversational copy for WatchDive and Universal Pro", "DV-BOUNDARY-08": "25-A", "DV-BOUNDARY-09": "26-A", "DV-BOUNDARY-10": "2026-09-16 · owner instruction: affirmative marketing copy", "DV-BOUNDARY-11": "2026-09-16 · owner instruction: simple marketing explanations", "product_name": "2026-09-21 · owner: WatchDive is always written as one word, with uppercase W and D", "revision_scope": "2026-10-02 · owner authorized audit improvements; no new product facts or automatic approval stages", "watchdive_logo": "2026-10-20 owner revision: rounded bold WatchDive. with period; solid primary and optional registered shimmer.", "watchdive_photo_launch_match": "2026-10-02 · owner interview 5-A: existing Dropbox shoot housing exterior and app screens match launch criteria; representative question images WD-PHOTO-01 and WD-PHOTO-02", "product_wordmark_production": "2026-10-20 owner: publish remaining product identities and register final outlined SVG and transparent PNG sets.", "product_wordmark_default": "2026-10-20 follow-up: solid color primary, gradient optional variation for all product logos.", "product_hierarchy": "2026-10-20: Universal Lite < WatchDive < Universal Pro Max < PRO CONTROLLER; implement increasing user sophistication.", "product_wordmark_revision": "2026-10-20 owner approval: handwritten lite with faster 5-second motion; WatchDive. with 6-second shimmer; wide heavy equal-height PRO CONTROLLER; apply across guidebook and deploy.", "watchdive_optical_correction": "2026-10-21 owner approval: D uniformly scaled to 98% about its horizontal center and baseline, with clean continuous upper/lower contours; apply to all logo and GIF exports and deploy. Other glyphs and period unchanged.", "watchdive_outline_variation": "2026-10-21 owner approval: register purple outline-only WatchDive. as an optional display variation, using approved D98 geometry, 8-unit #3D2683 stroke, no fill and 16-unit padding; retain solid primary and existing shimmer.", "watchdive_main_logo": "Latest 2026-10-21 owner selection: sky-blue #36A9E1 fill with black #000000 outline becomes the main WatchDive logo, superseding the former violet solid default. Preserve D98 geometry, 8-unit round stroke and 16-unit padding. Retain violet-solid and hollow-purple variants." }, "copy_example_status": "editorial_direction_example_not_final_approved_campaign_copy", "company_narrative_status": "owner_selected_direction_and_standard_copy; preserve established slogans; future ocean-data vision does not establish live mapping or environmental-benefit services", "publication_workflow": { "ordinary_work": "normal fact, asset, language, layout and link checks; no extra jay reapproval when existing approved scope is reused", "existing_escalations": "new/changed official logo; new/changed safety, AI or compatibility claims; unresolved legal, licensing or privacy matters", "unsupported_facts": "return unresolved items; do not invent facts or publish verification placeholders" }, "launch_contexts": [ { "id": "product_understanding", "copy_goal": "Explain the product role and practical value", "cta": "Explore WatchDive — link to a real explanatory section", "status_notice": "State the actual sales stage separately" }, { "id": "kickstarter_prelaunch", "copy_goal": "Explain planned campaign timing and launch updates", "cta": "Get launch updates", "status_notice": "Use only when a real signup exists. Distinguish campaign start from shipping" }, { "id": "kickstarter_live", "copy_goal": "Explain housing rewards and conditions for a live campaign", "cta": "Back WatchDive on Kickstarter", "status_notice": "Verify live campaign status, rewards, estimated shipping and offer conditions" }, { "id": "retail_live", "copy_goal": "Explain the currently purchasable package and conditions", "cta": "Shop WatchDive", "status_notice": "Use only when a real sales page exists. Verify stock and shipping conditions" } ], "campaign_scope": { "kickstarter": "WatchDive housing only; no app-only offer for watches with suitable built-in depth sensors", "retail": "product availability and app-only terms require current product facts; campaign exclusions do not define permanent brand support" }, "channel_defaults": { "product_pages": "calm, affirmative, simple value and action; important purchase facts retained", "social_ads": "WatchDive and Universal Pro family: memes and conversational copy allowed; basic caption structure is a default, not a required complete sequence in every short ad", "time_limited_promotions": "verified offer may lead under DV-BOUNDARY-02", "manuals_support_safety": "state accurate timings, conditions and limitations when needed; affirmative marketing does not override operational accuracy", "translation": "preserve meaning, claim scope, tone and level of detail; wordplay alternatives stay proposed until normal language/brand review" }, "editorial_metaphor": { "practical_emotional_ratio": "72/28 is an internal tone metaphor, not a numeric scoring or word allocation rule", "acceptance": "assess actual customer value, verified facts, appropriate tone, understandable next action" }, "safety_example_pairs": [ { "avoid": "Never get lost underwater.", "draft": "Set a heading with the digital compass.", "scope": "existing safety-guarantee prohibition; compass capability must be confirmed" }, { "avoid": "Ensures a safe ascent.", "draft": "View decompression guidance on your wrist.", "scope": "existing safety-guarantee prohibition; decompression guidance capability must be confirmed" } ], "pending_items": [ "final campaign copy and approved assets", "minimum OS and model/size-specific physical fit and accessories", "UI model/build/source linkage records", "test conditions and evidence for housing battery 500+ dives claim", "source resolution, rights records, intended placement and crops for public assets" ], "fact_state_note": "Confirmed, proposed and unresolved product facts retain their states. Four product wordmark production sets are registered; photo rights, engineering and UI build records remain separate.", "terminology": [ { "concept": "brand", "ko_customer": "DIVEROID", "en_customer": "DIVEROID", "technical": "DIVEROID", "ui_status": "protected_name" }, { "concept": "watch_product", "ko_customer": "WatchDive", "en_customer": "WatchDive", "technical": "WatchDive", "ui_status": "protected_name" }, { "concept": "computer", "ko_customer": "다이빙컴퓨터", "en_customer": "dive computer", "technical": "dive computer", "ui_status": "confirm_actual_model_version_capture" }, { "concept": "depth", "ko_customer": "수심", "en_customer": "depth", "technical": "depth with m or ft when a numeric value appears", "ui_status": "confirm_actual_model_version_capture" }, { "concept": "ndl", "ko_customer": "남은 무감압 시간", "en_customer": "remaining no-decompression time", "technical": "no-decompression limit (NDL)", "ui_status": "confirm_actual_model_version_capture" }, { "concept": "decompression_guidance", "ko_customer": "감압 안내", "en_customer": "decompression guidance", "technical": "decompression guidance; use confirmed detail only", "ui_status": "confirm_actual_model_version_capture" }, { "concept": "compass", "ko_customer": "디지털 나침반", "en_customer": "digital compass", "technical": "compass", "ui_status": "confirm_actual_model_version_capture" }, { "concept": "heading_marker", "ko_customer": "방향 표시", "en_customer": "heading marker", "technical": "heading marker", "ui_status": "confirm_actual_model_version_capture" }, { "concept": "dive_log", "ko_customer": "다이빙 기록", "en_customer": "dive log", "technical": "dive log / dive profile when describing the plotted profile", "ui_status": "Korean policy: 다이브 로그; exact on-screen wording still follows actual captures" }, { "concept": "core_features", "ko_customer": "하우징 구매 시 핵심 다이빙 기능 포함", "en_customer": "Core dive features are included with your WatchDive housing.", "technical": "precise housing-purchase/core-feature fee terms", "ui_status": "not_an_app_ui_label" }, { "concept": "housing_battery", "ko_customer": "WatchDive 하우징 배터리로 500회 이상 다이빙", "en_customer": "WatchDive’s housing battery powers 500+ dives.", "technical": "housing battery only; link confirmed test conditions; BLE mechanism in technical detail", "ui_status": "not_an_app_ui_label" } ], "approved_narrative": { "status": "owner_selected_direction_and_standard_copy", "decision_date": "2026-10-02", "decision_source": "owner interview: 1-A, 2-C, 3-A", "selections": { "ocean_data_scope": "1-A", "company_introduction_order": "2-C", "product_introduction_order": "3-A" }, "company_introduction_order": [ "vision", "portfolio_role", "future_data_vision" ], "company_introduction": { "ko": [ "DIVEROID는 다이버의 경험을 통해 바다를 더 깊이 이해하는 미래를 만들어갑니다.", "익숙한 스마트폰과 스마트워치로 다이빙 정보를 확인하고, 수중 장면과 다이빙 기록을 남기도록 돕습니다.", "이 기록들이 쌓여 새로운 다이빙 장소를 발견하고 바다를 이해하는 데이터로 이어지도록 발전시켜 나갑니다." ], "en": [ "DIVEROID is building a future where every dive helps us better understand the ocean.", "We turn familiar smartphones and smartwatches into tools for dive information, underwater photography, and dive logs.", "Our vision is to connect these records into data that helps divers discover new dive sites and deepen our understanding of the ocean." ] }, "product_introductions": { "WatchDive": { "ko": "이미 가진 스마트워치를 다이빙컴퓨터로.", "en": "Turn the smartwatch you already wear into a dive computer." }, "Universal Pro Max": { "ko": "다이빙 정보와 수중 촬영을, 내 스마트폰 하나로.", "en": "Dive information and underwater photography, all on your smartphone." } }, "current_scope": "Dive records and connected experience; device functionality described collectively across the portfolio.", "future_scope": "Accumulated records supporting discovery of new dive sites and deeper ocean understanding; express as vision and future development.", "portfolio_scope": "WatchDive: wrist dive information. Universal Pro Max: smartphone dive information, underwater photography and logs. Do not assign every portfolio capability to each device.", "compatibility_placement": "State model/fit/app conditions accurately in adjacent explanation or compatibility blocks; not every headline. Headlines do not prove universal device support.", "unestablished_claims": [ "currently live ocean mapping", "currently live dive-site recommendation", "AI functionality", "environmental benefit" ], "existing_slogans": "unchanged", "engineering_evidence": "Owner-selected copy does not substitute for model/version-specific functionality and compatibility evidence." }, "watchdive_wordmark": { "decision": "owner_sky_blue_black_main_logo_2026-10-21", "decision_date": "2026-10-21", "form": "Rounded bold WatchDive. with circular period and optically adjusted D", "color_status": "sky_blue_fill_black_outline_main_owner_revision_2026-10-21", "default_color": { "type": "filled_with_outline", "color": "#36A9E1", "fill": "#36A9E1", "stroke": "#000000", "stroke_width_native_units": 8, "stroke_linejoin": "round", "stroke_linecap": "round", "viewbox_padding_native_units": 16, "file": "assets/product-wordmarks/watchdive-primary.svg", "minimum_screen_width_css_px": 160, "geometry": "Approved D98 WatchDive. paths, spacing and final period.", "scaling": "Scale the entire supplied artwork proportionally, including its stroke; preserve the 8-unit native stroke.", "role": "Default WatchDive identity for everyday use." }, "selected_image_status": "approved_form_registered_as_outlined_master", "production_files_status": "registered_outlined_svg_transparent_png_and_motion", "outline_rule": "Use the registered D98 geometry and supplied variants, including the approved purple outline-only display file; preserve proportional stroke scaling, letter spacing and period.", "fallbacks": { "dark_background": "same locked outline in white", "light_background_single_color_print_small_size": "same locked outline in #201748" }, "parent_brand_pairing": "existing DIVEROID parent-brand logo layout rules", "minimum_size_clear_space": { "screen_width_css_px": 160, "clear_space": "capital_letter_height", "manifest": "assets/product-wordmarks/manifest.json" }, "scope": "WatchDive wordmark only; does not expand UI tokens or parent-brand logo colors", "reference_file": "assets/product-wordmarks/watchdive-primary.svg", "color_spec_file": "watchdive-wordmark-spec.json", "raster_color_note": "Use the registered vector master and exact production color; the approved shimmer is a separate optional motion.", "gradient_variation": { "type": "linear_gradient", "direction": "left_to_right", "application": "inside_glyphs", "stops": [ { "position_percent": 0, "hex": "#201748" }, { "position_percent": 45, "hex": "#3D2683" }, { "position_percent": 80, "hex": "#1A668E" }, { "position_percent": 100, "hex": "#36A9E1" } ] }, "wordmark_text": "WatchDive.", "prose_product_name": "WatchDive", "motion": { "status": "approved_optional", "duration_seconds": 6, "gif": "assets/product-wordmarks/watchdive-shimmer.gif", "mp4": "assets/product-wordmarks/watchdive-shimmer.mp4", "svg": "assets/product-wordmarks/watchdive-shimmer.svg", "reduced_motion": "static_primary_or_completed_poster", "treatment": "upward light inside sky-blue letters and period with a fixed black outline; returns to the main sky-blue/black logo", "primary_fill": "#36A9E1", "fixed_stroke": "#000000", "stroke_width_native_units": 8, "palette": [ "#36A9E1", "#1A668E", "#9ADDF6", "#FFFFFF", "#000000" ] }, "optical_correction": { "date": "2026-10-21", "glyph": "D", "uniform_scale": 0.98, "anchor": "glyph_horizontal_center_and_baseline", "contour_cleanup": "Clean continuous upper and lower contours within the approved D98 bounds.", "unchanged": "All other glyph outlines, positions and the final period.", "applies_to": "All registered WatchDive static variants, transparent PNGs and six-second shimmer exports.", "master_source_id": "watchdive-optical-2026-10-21" }, "outline_variation": { "status": "approved_optional_display_variation", "decision_date": "2026-10-21", "file": "assets/product-wordmarks/watchdive-outline.svg", "png_files": [ "assets/product-wordmarks/watchdive-outline@1x.png", "assets/product-wordmarks/watchdive-outline@2x.png", "assets/product-wordmarks/watchdive-outline@3x.png" ], "png_widths_px": [ 1200, 2400, 3600 ], "geometry": "Approved D98 WatchDive. path geometry; preserve letter spacing and final period.", "fill": "none", "stroke": "#3D2683", "stroke_width_native_units": 8, "stroke_linejoin": "round", "stroke_linecap": "round", "viewbox_padding_native_units": 16, "role": "Optional display variation for spacious product heroes, campaign graphics and large headings.", "scaling": "Scale the whole artwork proportionally, including stroke width. Use the registered file without independently changing the stroke.", "background": "Use on a quiet light background with clear contrast.", "clear_space": "Maintain at least one capital-letter height beyond the visible stroke; artboard padding is not layout clear space.", "effects": "Use the supplied purple stroke with transparent interiors; retain its native stroke, round joins and caps. No added shadows, glow, textures or animation.", "primary_relationship": "Sky-blue #36A9E1 fill with a black #000000 outline is the default WatchDive identity; hollow purple remains an optional display variation.", "recommended_minimum_display_width_css_px": 320, "size_recommendation": "At 320 CSS px wide, the proportional stroke is approximately 1.2 px. Use the main sky-blue/black logo for everyday or smaller identity placements. Gallery thumbnails are previews, not a production-size requirement." }, "violet_solid_variation": { "status": "registered_optional_solid_variation", "file": "assets/product-wordmarks/watchdive-violet-solid.svg", "png_files": [ "assets/product-wordmarks/watchdive-violet-solid@1x.png", "assets/product-wordmarks/watchdive-violet-solid@2x.png", "assets/product-wordmarks/watchdive-violet-solid@3x.png" ], "color": "#3D2683", "fill": "#3D2683", "stroke": "none", "role": "Optional solid-color variation for restrained or single-color applications; the sky-blue fill with black outline is the primary identity.", "geometry": "Approved D98 WatchDive. paths, spacing and final period." } }, "watchdive_photo_launch_match": { "decision": "5-A", "decision_date": "2026-10-02", "status": "owner_confirmed_launch_match", "representative_photo_ids": [ "WD-PHOTO-01", "WD-PHOTO-02" ], "shoot_scope": "existing Dropbox WatchDive shoot", "confirmed": [ "housing exterior matches launch criteria", "app screens match launch criteria" ], "not_inferred": [ "exact hardware build", "exact app build", "source file resolution", "source/public-use rights", "person permissions", "final placement/crop approval", "ocean capture", "endorsement", "performance-test evidence" ], "current_watchdive_hero": "real underwater wrist-worn photo; no background or screen replacement", "future_change_rule": "recheck changed exterior/screen or new shoots; do not repeat unchanged launch-match question" }, "product_wordmarks": { "status": "registered_production_assets", "manifest": "assets/product-wordmarks/manifest.json", "download": "downloads/DIVEROID-Product-Wordmarks.zip", "profiles": "product-family-guide.json", "default_treatment": "Use each registered primary: WatchDive sky-blue fill with black outline; other products solid.", "gradient_usage": "optional emphasis variation; never the automatic default", "primary_colors": { "universal-lite-2": "#36A9E1", "watchdive": "#36A9E1", "universal-pro-max": "#201748", "pro-controller": "#10212E" }, "version": "1.4.0", "motion_usage": "Use only the registered optional motions, preserving their timing and geometry; provide playback controls and reduced-motion static fallback on websites.", "forms": { "universal-lite-2": "Upright Universal + handwritten lite + generation 2", "watchdive": "Rounded bold WatchDive. with circular period and optically adjusted D98; main treatment is sky-blue fill with black outline; prose name WatchDive", "universal-pro-max": "Existing approved master retained", "pro-controller": "PRO CONTROLLER uppercase; wide, heavy; equal visual cap height" }, "motion_files": { "universal-lite-2": { "gif": "assets/product-wordmarks/universal-lite-2-handwriting.gif", "mp4": "assets/product-wordmarks/universal-lite-2-handwriting.mp4", "duration_seconds": 5, "stroke_order": "i dot before t crossbar; approved v5 timing" }, "watchdive": { "status": "approved_optional", "duration_seconds": 6, "gif": "assets/product-wordmarks/watchdive-shimmer.gif", "mp4": "assets/product-wordmarks/watchdive-shimmer.mp4", "svg": "assets/product-wordmarks/watchdive-shimmer.svg", "reduced_motion": "static_primary_or_completed_poster", "treatment": "upward light inside sky-blue letters and period with a fixed black outline; returns to the main sky-blue/black logo", "primary_fill": "#36A9E1", "fixed_stroke": "#000000", "stroke_width_native_units": 8, "palette": [ "#36A9E1", "#1A668E", "#9ADDF6", "#FFFFFF", "#000000" ] } }, "generation_number": { "product": "universal-lite-2", "height_to_universal_cap_height": 0.672, "scale_from_previous": 1.75, "placement": "Preserve the registered baseline and spacing in static and motion exports." }, "outline_usage": "WatchDive hollow-purple variation only: optional display use at recommended minimum 320 CSS px. Use the main sky-blue/black logo for everyday or smaller identification; scale the entire file proportionally.", "registered_file_counts": { "static_svg": 22, "transparent_static_png": 66, "motion_files": 5, "static_motion_posters": 2 }, "primary_treatments": { "watchdive": { "type": "filled_with_outline", "color": "#36A9E1", "fill": "#36A9E1", "stroke": "#000000", "stroke_width_native_units": 8, "stroke_linejoin": "round", "stroke_linecap": "round", "viewbox_padding_native_units": 16, "file": "assets/product-wordmarks/watchdive-primary.svg", "minimum_screen_width_css_px": 160, "geometry": "Approved D98 WatchDive. paths, spacing and final period.", "scaling": "Scale the entire supplied artwork proportionally, including its stroke; preserve the 8-unit native stroke.", "role": "Default WatchDive identity for everyday use." } } }, "product_audience_progression": { "order": [ "universal-lite-2", "watchdive", "universal-pro-max", "pro-controller" ], "decision": "2026-10-20 owner: Universal Lite < WatchDive < Universal Pro Max < PRO CONTROLLER.", "meaning_ko": "사용자가 지향하는 활용 깊이와 촬영 제어의 전문성을 표현하는 순서.", "meaning_en": "A progression in intended usage depth and shooting-control sophistication.", "scope_ko": "안전 등급·다이빙 자격·방수 성능·가격의 순위가 아닙니다. PRO CONTROLLER는 Universal Pro Max와 함께 사용하는 액세서리입니다.", "scope_en": "Not a ranking of safety, diving qualifications, water resistance or price. PRO CONTROLLER is an accessory used with Universal Pro Max.", "shared_ko": "일반 텍스트는 공통 브랜드 서체, 제품 로고는 각각 등록된 원본을 사용합니다. 고급 사용자용도 마케팅은 쉽게 설명하며, 상세 정보는 필요한 영역에서 깊이를 더합니다.", "shared_en": "Use shared brand typefaces for ordinary text and the registered master for each product logo. Explain advanced products simply in marketing, with more depth in relevant detail sections." }, "brand_highlight": { "name": "Highlight Yellow", "value": "#FFE55C", "status": "owner_approved", "approved_on": "2026-10-22", "role": "optional_strongest_content_emphasis", "token": "color.brand.diveroid.highlightYellow", "css_variable": "--dv-color-highlight-yellow", "source": { "page": "https://diveroid.ai/press/", "stylesheet": "https://diveroid.ai/press/brutalist.css", "source_variable": "--bk-flag", "observed_computed_rgb": [ 255, 229, 92 ] }, "uses": [ "most important short phrase in the complete asset", "small label for the highest-priority information" ], "foregrounds": [ { "value": "#201748", "contrast_ratio": 13.0 }, { "value": "#10212E", "contrast_ratio": 12.99 } ], "white_foreground_contrast_ratio": 1.26, "application": "Use Surface Blue for ordinary emphasis. When exceptional emphasis is needed, reserve yellow for 1–2 small focal spots across the complete page or standalone content asset. Zero yellow is valid. Keep broad backgrounds and repeated cards/labels in the core palette. Use dark text; retain existing standard action, logo, gradient and product-photography roles.", "warning_distinction": "Sun #F4B942 and semantic warning pairings remain for warning states; Highlight Yellow is an exceptional content accent.", "default_emphasis": { "name": "Surface Blue", "value": "#36A9E1", "token": "color.brand.diveroid.surfaceBlue", "css_variable": "--dv-color-surface-blue" }, "usage_limit": { "scope": "one complete page or one standalone content asset", "max_focal_spots": 2, "when_used": "1–2 small focal spots", "optional": true, "count_across_all_sections": true, "per_section_allowance": false } } }