{ "version": "1.4.0", "updated_on": "2026-10-21", "status": "registered_brand_identity", "parent_brand": "DIVEROID", "products": [ { "id": "universal-lite-2", "name": "Universal Lite 2", "role_ko": "스노클러용 스마트폰 하우징", "role_en": "A smartphone housing for snorkelers.", "tone_ko": "밝고 산뜻하며 경쾌한", "tone_en": "Bright, fresh and cheerful.", "headline_ko": "바닷속 순간을, 내 스마트폰으로.", "headline_en": "Capture underwater moments with your smartphone.", "color": "#36A9E1", "detailed_handoff": { "version": "1.3.1", "product": "Universal Lite 2", "status": "registered_brand_identity", "name": { "display": "Universal Lite 2", "preserve_spaces_case_and_generation": true }, "audience": { "ko": "스노클러", "en": "Snorkelers" }, "approved_headline": { "ko": "바닷속 순간을, 내 스마트폰으로.", "en": "Capture underwater moments with your smartphone.", "ko_status": "owner_approved", "en_status": "editorial_translation_of_approved_Korean" }, "positioning": { "ko": "스노클링의 즐거움과 바닷속 순간을 내 스마트폰으로 담는 제품.", "en": "A smartphone housing for snorkelers to capture underwater moments." }, "personality": { "ko": [ "밝은", "산뜻한", "친근한", "간결한" ], "en": [ "Bright", "Fresh", "Friendly", "Simple" ] }, "visual_direction": { "palette": { "wordmark_and_accent": "#36A9E1", "light_surface": "#EEF9FF", "main_background": "#FFFFFF", "readable_text": "#201748" }, "color_role": "White and Foam form the spacious surface. Surface Blue supplies light, cheerful emphasis. Deep Violet supplies readable text.", "photography": "Bright, natural snorkeling scenes and genuine capture examples; highlight enjoyment and discovery near the surface.", "layout": "Clear hierarchy, generous whitespace and one short message per section.", "product_imagery": "Use actual product source assets and preserve real product colors and screen content.", "status": "owner_approved_shown_direction_using_existing_brand_palette" }, "wordmark": { "text": "Universal lite 2", "prose_name": "Universal Lite 2", "form": "Upright Universal, flowing handwritten lowercase lite, generation 2", "primary": "assets/product-wordmarks/universal-lite-2-primary.svg", "primary_color": "#36A9E1", "type_policy": "Use registered outlines; the script is a logo asset rather than a body typeface.", "manifest": "assets/product-wordmarks/manifest.json", "outline_asset_status": "registered", "generation_number": { "visible_height_units": 84, "universal_cap_height_units": 125, "height_ratio_to_universal_cap": 0.672, "scale_from_previous_master": 1.75, "baseline": "Preserve the registered baseline shared with the previous generation numeral.", "glyph_policy": "Use the same registered numeral outline, scaled uniformly; preserve the approved lettering and spacing.", "application": "Apply the enlarged numeral consistently to all static variants, handwriting GIF/MP4 and the completed poster. Preserve the five-second handwriting timing and stroke order." }, "minimum_size": { "screen_width_px": 220, "scope": "Minimum overall wordmark width; preserve the master proportions and clear space." } }, "typography": "Use existing DIVEROID Pangram Sans for Latin and Spoqa Han Sans Neo for Korean.", "voice": "Friendly and cheerful, with short positive sentences about the experience.", "localization": "Translate the short positive experience-led meaning naturally; preserve the product name exactly. The English headline is an editorial translation, not a separate owner-selected slogan.", "production_dependencies": [ "Actual Lite product images and use examples", "Confirmed feature, compatibility and waterproof-depth specifications" ], "source_decision_records": [ "decision-round-01-2026-10-02.json", "decision-round-02-2026-10-02.json", "owner-note-lite-tone-2026-10-02.json", "decision-lite-approval-2026-10-02.json" ], "source_record_location": "Internal editorial archive; identifiers preserved for provenance.", "motion": { "kind": "handwriting", "duration_seconds": 5, "fps": 50, "gif": "assets/product-wordmarks/universal-lite-2-handwriting.gif", "mp4": "assets/product-wordmarks/universal-lite-2-handwriting.mp4", "poster": "assets/product-wordmarks/universal-lite-2-handwriting-poster.png", "revision": 5, "speed_multiplier_from_revision_4": 1.3, "stroke_order": [ "l", "i stem", "t stem", "e", "i dot", "t crossbar" ], "color_treatment": "Approved two-tone motion: deep-violet Universal and generation 2, Surface Blue lite; single-color blue remains the primary static logo.", "reduced_motion": "Show the supplied completed static poster when reduced motion is requested; provide pause/play on autoplay web placements.", "scope": "Optional hero or campaign use of the registered files.", "generation_number": "Use the enlarged 84-unit numeral on the registered baseline; preserve the approved revision-5 handwriting trajectory and five-second loop." } }, "gradient_variation": { "file": "assets/product-wordmarks/universal-lite-2-gradient.svg", "role": "optional hero/campaign emphasis; same outline as primary" }, "expression_profile": { "label_ko": "가볍게 즐기는 바닷속", "label_en": "Easy underwater enjoyment", "audience_ko": "바닷속 순간을 스마트폰으로 담고 싶은 스노클러", "audience_en": "Snorkelers who want to capture underwater moments with their smartphone.", "tone_ko": "밝고 산뜻하며 경쾌한", "tone_en": "Bright, fresh and cheerful.", "visual_ko": "흰색·Foam 바탕, 블루 포인트. 자연광과 수면 가까운 스노클링 장면. 넉넉한 여백과 짧은 문구. 로고는 직립 Universal과 손글씨 lite, 숫자 2로 산뜻함을 표현합니다.", "visual_en": "White and Foam surfaces with blue accents. Natural light and near-surface snorkeling scenes. Generous whitespace and short copy. The wordmark pairs upright Universal with handwritten lite and the generation 2.", "proof_ko": "실제 스노클링 사용 장면과 촬영한 순간", "proof_en": "Real snorkeling use and captured moments.", "detail_ko": "즐거움과 간단한 사용 경험을 먼저 설명", "detail_en": "Lead with enjoyment and a simple use experience.", "background": "#EEF9FF", "foreground": "#201748", "preview_variant": "primary", "rank": 1 }, "wordmark": { "text": "Universal lite 2", "prose_name": "Universal Lite 2", "form": "Upright Universal, flowing handwritten lowercase lite, generation 2", "primary": "assets/product-wordmarks/universal-lite-2-primary.svg", "primary_color": "#36A9E1", "type_policy": "Use registered outlines; the script is a logo asset rather than a body typeface.", "generation_number": { "visible_height_units": 84, "universal_cap_height_units": 125, "height_ratio_to_universal_cap": 0.672, "scale_from_previous_master": 1.75, "baseline": "Preserve the registered baseline shared with the previous generation numeral.", "glyph_policy": "Use the same registered numeral outline, scaled uniformly; preserve the approved lettering and spacing.", "application": "Apply the enlarged numeral consistently to all static variants, handwriting GIF/MP4 and the completed poster. Preserve the five-second handwriting timing and stroke order." }, "minimum_size": { "screen_width_px": 220, "scope": "Minimum overall wordmark width; preserve the master proportions and clear space." } }, "motion": { "kind": "handwriting", "duration_seconds": 5, "fps": 50, "gif": "assets/product-wordmarks/universal-lite-2-handwriting.gif", "mp4": "assets/product-wordmarks/universal-lite-2-handwriting.mp4", "poster": "assets/product-wordmarks/universal-lite-2-handwriting-poster.png", "revision": 5, "speed_multiplier_from_revision_4": 1.3, "stroke_order": [ "l", "i stem", "t stem", "e", "i dot", "t crossbar" ], "color_treatment": "Approved two-tone motion: deep-violet Universal and generation 2, Surface Blue lite; single-color blue remains the primary static logo.", "reduced_motion": "Show the supplied completed static poster when reduced motion is requested; provide pause/play on autoplay web placements.", "scope": "Optional hero or campaign use of the registered files.", "generation_number": "Use the enlarged 84-unit numeral on the registered baseline; preserve the approved revision-5 handwriting trajectory and five-second loop." } }, { "id": "watchdive", "name": "WatchDive", "role_ko": "호환 스마트워치를 다이빙컴퓨터로 활용하는 하우징", "role_en": "A housing that turns a compatible smartwatch into a dive computer.", "tone_ko": "실용적이고 편안하며 명확한", "tone_en": "Practical, approachable and clear.", "headline_ko": "이미 가진 스마트워치를 다이빙컴퓨터로.", "headline_en": "Turn the smartwatch you already wear into a dive computer.", "color": "#36A9E1", "gradient_variation": { "file": "assets/product-wordmarks/watchdive-gradient.svg", "role": "optional hero/campaign emphasis; same outline as primary" }, "expression_profile": { "label_ko": "익숙한 워치로 다이빙", "label_en": "Dive with a familiar watch", "audience_ko": "호환 워치를 활용해 합리적으로 다이빙 장비를 갖추려는 사용자", "audience_en": "Divers who want a practical way to use a compatible smartwatch as dive equipment.", "tone_ko": "실용적이고 편안하며 명확한", "tone_en": "Practical, approachable and clear.", "visual_ko": "흰색 중심에 하늘색 채움·검정 테두리의 메인 로고. 실제 손목 착용과 읽기 쉬운 다이빙 정보. 한눈에 이해하는 구성.", "visual_en": "White-led layouts with the sky-blue filled, black-outlined main logo. Real wrist-worn use and readable dive information. Clear, easy-to-scan composition.", "proof_ko": "실제 착용 경험과 손목에서 확인하는 정보", "proof_en": "Real wrist-worn experience and visible dive information.", "detail_ko": "익숙한 워치의 활용 가치와 핵심 기능을 쉽게 설명", "detail_en": "Explain familiar-watch value and core functions simply.", "background": "#FFFFFF", "foreground": "#201748", "preview_variant": "primary", "rank": 2 }, "wordmark": { "text": "WatchDive.", "prose_name": "WatchDive", "form": "Rounded heavy wordmark with a circular final period and optically adjusted D", "primary": "assets/product-wordmarks/watchdive-primary.svg", "primary_color": "#36A9E1", "naming_scope": "The period is part of the graphic wordmark; prose uses WatchDive with capital W and D and no space.", "optical_correction": { "date": "2026-10-21", "glyph": "D", "uniform_scale": 0.98, "anchor": "glyph_horizontal_center_and_baseline", "contour_cleanup": "Clean continuous upper and lower contours within the approved D98 bounds.", "unchanged": "All other glyph outlines, positions and the final period.", "applies_to": "All registered WatchDive static variants, transparent PNGs and six-second shimmer exports.", "master_source_id": "watchdive-optical-2026-10-21" }, "outline_variation": { "status": "approved_optional_display_variation", "decision_date": "2026-10-21", "file": "assets/product-wordmarks/watchdive-outline.svg", "png_files": [ "assets/product-wordmarks/watchdive-outline@1x.png", "assets/product-wordmarks/watchdive-outline@2x.png", "assets/product-wordmarks/watchdive-outline@3x.png" ], "png_widths_px": [ 1200, 2400, 3600 ], "geometry": "Approved D98 WatchDive. path geometry; preserve letter spacing and final period.", "fill": "none", "stroke": "#3D2683", "stroke_width_native_units": 8, "stroke_linejoin": "round", "stroke_linecap": "round", "viewbox_padding_native_units": 16, "role": "Optional display variation for spacious product heroes, campaign graphics and large headings.", "scaling": "Scale the whole artwork proportionally, including stroke width. Use the registered file without independently changing the stroke.", "background": "Use on a quiet light background with clear contrast.", "clear_space": "Maintain at least one capital-letter height beyond the visible stroke; artboard padding is not layout clear space.", "effects": "Use the supplied purple stroke with transparent interiors; retain its native stroke, round joins and caps. No added shadows, glow, textures or animation.", "primary_relationship": "Sky-blue #36A9E1 fill with a black #000000 outline is the default WatchDive identity; hollow purple remains an optional display variation.", "recommended_minimum_display_width_css_px": 320, "size_recommendation": "At 320 CSS px wide, the proportional stroke is approximately 1.2 px. Use the main sky-blue/black logo for everyday or smaller identity placements. Gallery thumbnails are previews, not a production-size requirement." }, "primary_treatment": { "type": "filled_with_outline", "color": "#36A9E1", "fill": "#36A9E1", "stroke": "#000000", "stroke_width_native_units": 8, "stroke_linejoin": "round", "stroke_linecap": "round", "viewbox_padding_native_units": 16, "file": "assets/product-wordmarks/watchdive-primary.svg", "minimum_screen_width_css_px": 160, "geometry": "Approved D98 WatchDive. paths, spacing and final period.", "scaling": "Scale the entire supplied artwork proportionally, including its stroke; preserve the 8-unit native stroke.", "role": "Default WatchDive identity for everyday use." }, "violet_solid_variation": { "status": "registered_optional_solid_variation", "file": "assets/product-wordmarks/watchdive-violet-solid.svg", "png_files": [ "assets/product-wordmarks/watchdive-violet-solid@1x.png", "assets/product-wordmarks/watchdive-violet-solid@2x.png", "assets/product-wordmarks/watchdive-violet-solid@3x.png" ], "color": "#3D2683", "fill": "#3D2683", "stroke": "none", "role": "Optional solid-color variation for restrained or single-color applications; the sky-blue fill with black outline is the primary identity.", "geometry": "Approved D98 WatchDive. paths, spacing and final period." } }, "motion": { "kind": "interior_shimmer", "duration_seconds": 6, "fps": 25, "gif": "assets/product-wordmarks/watchdive-shimmer.gif", "mp4": "assets/product-wordmarks/watchdive-shimmer.mp4", "svg": "assets/product-wordmarks/watchdive-shimmer.svg", "poster": "assets/product-wordmarks/watchdive-shimmer-poster.png", "palette": [ "#36A9E1", "#1A668E", "#9ADDF6", "#FFFFFF", "#000000" ], "behavior": "Light travels upward inside the sky-blue letters and final period while the black outline stays fixed, then returns to the main sky-blue fill with black outline.", "reduced_motion": "Show the supplied static poster; the animated SVG also contains a reduced-motion fallback. Provide pause/play on autoplay web placements.", "scope": "Optional hero or campaign use of the registered files; internal color motion only.", "primary_fill": "#36A9E1", "fixed_stroke": "#000000", "stroke_width_native_units": 8 } }, { "id": "universal-pro-max", "name": "Universal Pro Max", "role_ko": "다이빙 정보·수중 촬영·기록을 스마트폰으로 연결하는 올인원 하우징", "role_en": "An all-in-one smartphone housing for dive information, underwater photography and dive logs.", "tone_ko": "차분하고 세련되며 결과 중심인", "tone_en": "Calm, refined and focused on results.", "headline_ko": "다이빙 정보와 수중 촬영을, 내 스마트폰 하나로.", "headline_en": "Dive information and underwater photography, all on your smartphone.", "color": "#201748", "gradient_variation": { "file": "assets/product-wordmarks/universal-pro-max-gradient.svg", "role": "optional hero/campaign emphasis; same outline as primary" }, "expression_profile": { "label_ko": "다이빙과 촬영의 완성도", "label_en": "A refined dive and capture experience", "audience_ko": "다이빙 정보와 수중 촬영·기록을 하나로 즐기는 사용자", "audience_en": "Divers who want dive information, underwater photography and logs in one experience.", "tone_ko": "차분하고 세련되며 결과 중심인", "tone_en": "Calm, refined and focused on results.", "visual_ko": "딥 바이올렛과 흰색의 절제된 대비. 실제 촬영 결과를 크게 보여주고 기능 설명을 연결.", "visual_en": "Restrained Deep Violet and white contrast. Show genuine captured results prominently, then connect them to the functions.", "proof_ko": "해당 제품의 실제 수중 촬영 결과와 연결된 사용 경험", "proof_en": "Actual underwater capture results from this product and the connected use experience.", "detail_ko": "완성된 결과를 먼저 보여주고 촬영·기록 경험을 설명", "detail_en": "Lead with the result, then explain the capture and logging experience.", "background": "#201748", "foreground": "#FFFFFF", "preview_variant": "white", "rank": 3 }, "wordmark": { "text": "Universal Pro Max", "prose_name": "Universal Pro Max", "form": "Existing approved Universal Pro Max master retained", "primary": "assets/product-wordmarks/universal-pro-max-primary.svg", "primary_color": "#201748" } }, { "id": "pro-controller", "name": "PRO CONTROLLER", "role_ko": "Universal Pro Max와 함께 사용하는 정교한 수중 촬영용 컨트롤러", "role_en": "A controller for fine-tuning underwater shooting with Universal Pro Max.", "tone_ko": "절제되고 정교하며 자신감 있는", "tone_en": "Restrained, precise and confident.", "headline_ko": "더 정교하게. 더 나답게.", "headline_en": "More precision. More you.", "color": "#10212E", "detailed_handoff": { "version": "1.3.0", "product": "PRO CONTROLLER", "status": "registered_brand_identity", "parent_brand": "DIVEROID", "compatible_product_relationship": "Dedicated Universal Pro Max accessory", "priority_audience": { "ko": "수중 촬영을 깊이 즐기는 고급 취미 사용자.", "en": "Advanced underwater-photography hobbyists." }, "core_value": { "ko": "촬영 설정을 세밀하게 제어해 원하는 장면을 담는 경험.", "en": "Fine control over shooting settings to capture a scene your way." }, "confirmed_setting_controls": [ "Shutter speed", "ISO", "White balance" ], "headline": { "ko": "더 정교하게. 더 나답게.", "en": "More precision. More you.", "ko_status": "owner_approved", "en_status": "editorial_translation_of_approved_Korean" }, "introduction": { "ko": "PRO CONTROLLER와 Universal Pro Max로 수중 촬영 설정을 세밀하게 조절하세요. 내 스마트폰으로 나만의 장면을 담아보세요.", "en": "Fine-tune your underwater shooting settings with PRO CONTROLLER and Universal Pro Max. Capture each scene your way, with your smartphone.", "status": "editorial_draft_based_on_confirmed_facts" }, "detail_copy": { "ko": "셔터 속도, ISO, 화이트밸런스를 조절해 촬영 설정을 맞춰보세요.", "en": "Adjust shutter speed, ISO and white balance to set up your shot.", "placement": "Feature explanation; the hero leads with the experience." }, "voice_direction": "Restrained, precise and confident.", "visual_direction": { "status": "editorial_execution_of_selected_identity_and_confirmed_positioning", "wordmark_fill": "#10212E", "photography": "Show the actual Pro Max + Controller setup and genuine in-use shooting-setting screens. Use only supplied or verified product imagery.", "layout": "Clear composition, generous whitespace and a short benefit headline; follow with confirmed controls." }, "owner_dslr_analogy_scope": "Fine control of shooting settings; this analogy supplies the positioning rationale, not an independently substantiated image-quality comparison.", "implementation_details_pending": [ "Setting ranges and supported shooting modes", "Physical control mapping and actual product imagery" ], "source_decision_records": [ "decision-round-01-2026-10-02.json", "decision-round-02-2026-10-02.json", "decision-round-03-2026-10-03.json", "decision-round-04-2026-10-03.json" ], "source_record_location": "Internal editorial archive; identifiers preserved for provenance.", "wordmark": { "text": "PRO CONTROLLER", "prose_name": "PRO CONTROLLER", "form": "Wide, heavy uppercase lettering with a shared visible cap height", "primary": "assets/product-wordmarks/pro-controller-primary.svg", "primary_color": "#10212E", "proportions": "Use the registered extended silhouette; preserve the same cap height for PRO and CONTROLLER and the locked spacing.", "minimum_size": { "screen_width_px": 240, "print_width_mm": 35, "print_scope": "Confirm with a physical proof for the actual process and material." } } }, "gradient_variation": { "file": "assets/product-wordmarks/pro-controller-gradient.svg", "role": "optional hero/campaign emphasis; same outline as primary" }, "expression_profile": { "label_ko": "내 의도대로 정교한 제어", "label_en": "Precise control for your creative intent", "audience_ko": "촬영 설정을 직접 다듬는 고급 수중 촬영 사용자", "audience_en": "Advanced underwater photographers who want to fine-tune shooting settings.", "tone_ko": "절제되고 정교하며 자신감 있는", "tone_en": "Restrained, precise and confident.", "visual_ko": "잉크와 흰색 중심의 최소한의 장식. 실제 Pro Max와 컨트롤러 조합, 조작부와 설정 화면을 정돈해 보여줌. 넓고 굵은 대문자 PRO CONTROLLER는 글자 높이를 맞춰 전문적인 인상을 줍니다.", "visual_en": "Ink and white with minimal decoration. Show the real Pro Max and Controller setup, controls and settings in a precise composition. Wide, heavy uppercase PRO CONTROLLER lettering keeps a consistent cap height.", "proof_ko": "실제 컨트롤 조작과 확인된 촬영 설정", "proof_en": "Real control use and confirmed shooting settings.", "detail_ko": "표현 의도와 제어 경험을 먼저, 상세 영역에서 셔터 속도·ISO·화이트밸런스 설명", "detail_en": "Lead with creative intent and control; explain shutter speed, ISO and white balance in the detail section.", "background": "#10212E", "foreground": "#FFFFFF", "preview_variant": "white", "rank": 4 }, "wordmark": { "text": "PRO CONTROLLER", "prose_name": "PRO CONTROLLER", "form": "Wide, heavy uppercase lettering with a shared visible cap height", "primary": "assets/product-wordmarks/pro-controller-primary.svg", "primary_color": "#10212E", "proportions": "Use the registered extended silhouette; preserve the same cap height for PRO and CONTROLLER and the locked spacing.", "minimum_size": { "screen_width_px": 240, "print_width_mm": 35, "print_scope": "Confirm with a physical proof for the actual process and material." } } } ], "wordmarks": "assets/product-wordmarks/manifest.json", "copy_status": "Korean selected directions; Lite 2 and PRO CONTROLLER English headlines are editorial translations, not separately owner-selected campaigns.", "scope": "Identity and positioning; does not establish engineering specifications, compatibility or performance evidence.", "shared_universal": "Use each product’s registered outline. Universal Lite 2 has its approved upright Universal and script lite; Universal Pro Max retains its existing master. The shared product-family name does not require identical Universal glyph outlines.", "controller_claim_scope": "Fine control of shooting settings with Universal Pro Max; the DSLR analogy describes the control experience, not proven equivalent image quality.", "lite_scope": "Snorkeling smartphone housing; use real snorkeling scenes and verified product imagery. Product engineering limits remain in the product fact records.", "logo_treatment": "Use each product’s registered main logo. WatchDive uses sky-blue fill with a black outline; Universal Lite 2, Universal Pro Max and PRO CONTROLLER retain their solid primaries. Violet filled and hollow-purple WatchDive logos, registered gradients and approved motion are optional variations. Hollow-purple display width is recommended at 320 CSS px or wider; the WatchDive main logo remains 160 CSS px minimum.", "audience_progression": { "order": [ "universal-lite-2", "watchdive", "universal-pro-max", "pro-controller" ], "decision": "2026-10-20 owner: Universal Lite < WatchDive < Universal Pro Max < PRO CONTROLLER.", "meaning_ko": "사용자가 지향하는 활용 깊이와 촬영 제어의 전문성을 표현하는 순서.", "meaning_en": "A progression in intended usage depth and shooting-control sophistication.", "scope_ko": "안전 등급·다이빙 자격·방수 성능·가격의 순위가 아닙니다. PRO CONTROLLER는 Universal Pro Max와 함께 사용하는 액세서리입니다.", "scope_en": "Not a ranking of safety, diving qualifications, water resistance or price. PRO CONTROLLER is an accessory used with Universal Pro Max.", "shared_ko": "공통 브랜드 색·본문 서체·이름 규칙과 제품별 등록 로고를 유지합니다. 제품마다 승인된 글자 형태로 성격을 표현합니다. 고급 사용자용도 마케팅은 쉽게 설명하며 상세 영역에서 깊이를 더합니다.", "shared_en": "Keep shared brand colors, body typefaces and naming rules, with each product’s registered wordmark. Approved letterforms express the different product characters. Explain advanced products simply and add depth in relevant detail sections." }, "motion_policy": { "approved_products": [ "universal-lite-2", "watchdive" ], "files_authority": "assets/product-wordmarks/manifest.json", "web_accessibility": "Use the supplied static poster for reduced motion and a pause/play control for autoplay loops. GIF downloads are campaign assets; use controllable MP4 or the registered SVG with equivalent controls on web pages.", "integrity": "Preserve the supplied outlines, timing, stroke order, final period, colors and aspect ratio. Keep the static identity for navigation, documents, packages and contexts requiring continuous readability.", "effects_scope": "Approval covers only the registered handwriting and interior shimmer. Additional shadows, outer glow, 3D treatments and new animated gradients require a separate design decision." } }