# Print Rules

## Quick Answer
- Color is **proof-first**. The Pantone/CMYK values in the archive table below are not verified, so do not enter them on a print order as final. Give the printer the HEX values (plus the archive values for reference) and confirm with a proof.
- A PDF saved from the browser with ⌘/Ctrl+P is **RGB (screen color)**. Have the printer do the CMYK conversion with their output profile, then confirm the result with a proof.
- For logos, the [Official Logo Gallery](../../brand-kit/logos/index.html) has **4 vector source files (.ai) and 8 PNGs**. Send the .ai source to printers and vendors when you can. PNG also works as long as it is 300 dpi or more at the printed size.
- A finished business card template is available: [`diveroid-business-card.html`](../../brand-kit/templates/business-card/diveroid-business-card.html) — change only name and contact, then ⌘/Ctrl+P → Save as PDF (enable "Background graphics" in print settings).
- Card dimensions: 85 × 55 mm trim, 3 mm bleed on all sides.

## Print Colors — Archive Values and How to Verify Them (CMYK / Pantone)

> ⚠️ The Pantone/CMYK values below are from archive sources and **have not been verified [verification needed]**. They are not confirmed official print values. In particular, PANTONE 295C mapped to deep violet is a navy shade that may differ from the violet.

**Proof-first procedure — in order:**

1. Send the printer the screen HEX values plus the archive values below **for reference**, and confirm the stock and press method (offset / digital).
2. Ask the printer to convert to CMYK with their own output profile. We do not hand them a final CMYK build.
3. Get a proof and check it physically. Where possible, compare it side by side with a real Pantone bridge book or a past printed piece.
4. Use only what the proof confirms as the standard for that job. Do not calculate or invent new Pantone numbers or CMYK mixes.
5. When a proof establishes confirmed values, tell jay so this table can be updated with verified numbers.

| Color | HEX (screen) | Pantone (archive, unverified) | CMYK (archive, unverified) |
| --- | --- | --- | --- |
| Deep Violet (Dive Deepblue) | #201748 | PANTONE 295c `[verification needed]` | C100 M100 Y20 K50 `[verification needed]` |
| Mid Violet (Dive Midviolet) | #3D2683 | PANTONE 2118c `[verification needed]` | C95 M100 Y0 K0 `[verification needed]` |
| Surface Blue (Dive Surfaceblue) | #36A9E1 | PANTONE 299c `[verification needed]` | C70 M15 Y0 K0 `[verification needed]` |
| Light Violet (Dive Lightviolet) | #67509C | PANTONE 2118c 75% `[verification needed]` | C71 M75 Y0 K0 `[verification needed]` |

The remaining colors (mark colors such as #863BFF, signal colors, grays) have no archive values at all. [verification needed]
They follow the same procedure — give the HEX value, let the printer convert, confirm with a proof.

Full color list and usage: [colors.md](colors.html).

## Business Card

Template file: [`diveroid-business-card.html`](../../brand-kit/templates/business-card/diveroid-business-card.html)
- [`diveroid-business-card.html`](../../brand-kit/templates/business-card/diveroid-business-card.html) — two-sided (KR/EN, with legal entity). Change only name and contact, then ⌘/Ctrl+P → Save as PDF. Enable "Background graphics" in print settings.
- The colors in that PDF are RGB (screen). When ordering, let the printer handle CMYK conversion and profile, and confirm with a proof.
- Legal entity: Korea = Oceanwick Inc. (오션윅 주식회사), UK = DIVEROID LTD. (included in the contact face footer automatically)

| Item | Value |
| --- | --- |
| Trim size | 85 × 55 mm |
| Bleed | 3 mm on all sides (file size 91 × 61 mm) |
| Safe margin | 5 mm inside trim — all text and logos within this area |
| Contact face wordmark width | 25–28 mm |
| Brand face wordmark width | 32–36 mm |

Three card principles:
1. **Contact face** is quiet — light background, at least 60% of the surface empty.
2. **Brand face** is solid deep violet background with a single white wordmark. No slogans or product copy.
3. No slogans or product copy on any side of the card. Logo and contact information only.

## Banners · Brochures · General

- **Margins**: leave at least one logo-height of space from edges. On narrow banners, at least half the logo height.
- **Minimum logo size**: wordmark width 25 mm or wider in print. For distant-viewing banners, much larger — use 40 mm per 1 m viewing distance as a guide.
- **Solid backgrounds first**: solid deep violet or white. Solid backgrounds minimize color-shift risk.
- **Gradient proofing required**: purple gradients tend to band in print. Always request a proof. If time is short, use a solid color.
- **Logo files**: white wordmark on dark backgrounds, color or black on light. The larger the print, the more the vector source (.ai) in the [Logo Gallery](../../brand-kit/logos/index.html) is preferred. PNG is fine too as long as it reaches 300 dpi at print size — if it does not, reduce the size or switch to the .ai source.
- **Single-color production (engraving, embroidery, stamps, single-ink)**: confirm the process with the vendor first, then hand over the supplied **black or white** asset (or its .ai source) as-is. The monotone asset is a grayscale image with several gray levels, so it does not suit single-color processes. Details in [logo.md](logo.html).
- **Fonts**: English Pangram Sans, Korean Spoqa Han Sans Neo. When sending files to a printer, outline (convert to paths) the fonts or embed them in the PDF. Details in [typography.md](typography.html).

## Three Print Prohibitions

- Do not redraw, recolor, or stretch the logo — use the supplied originals (.ai or PNG) as-is.
- Do not put the unverified Pantone/CMYK values above on a print order as if final, and do not invent new Pantone numbers or CMYK mixes — only proof-confirmed values count.
- Do not print safety-guarantee or AI-judgment claims — printed materials cannot be recalled.

---
Questions? Ask jay. Three checks: (1) Making or altering the logo? (2) Claiming safety or AI ability? (3) Legal/licensing? — Any "yes" → verify before printing.