Logo Usage Rules

This page applies to the DIVEROID parent-brand signature and wordmark. Product wordmarks and their registered optional motion follow the product logo guide and official production-file manifest.

Quick Answer

Light background (white, light colors, documents) → diveroid-signature-color-transparent.png or diveroid-wordmark-color-transparent.png
Dark background (deep violet #201748, dark photos) → diveroid-signature-white-transparent.png or diveroid-wordmark-white-transparent.png
Deck cover / company intro = signature (turtle symbol + text); tight spaces (web header, document footer, email) = wordmark (text only)
File location: Official Logo Gallery — the 8 marked PNGs and 4 vector sources (.ai) are official.
To browse logos visually → Logo Gallery (shows all 8 on sample backgrounds)
Drawing or recoloring the logo is forbidden. Always use the original files as-is.

Which File to Use

Background / Use	Signature (symbol + text)	Wordmark (text only)
White / light	diveroid-signature-color-transparent.png	diveroid-wordmark-color-transparent.png
Deep violet / dark	diveroid-signature-white-transparent.png	diveroid-wordmark-white-transparent.png
B/W print / contracts / invoices	diveroid-signature-black-transparent.png	diveroid-wordmark-black-transparent.png
Grayscale documents / checking a color piece in black and white	diveroid-signature-monotone-transparent.png	diveroid-wordmark-monotone-transparent.png
True single-color production (engraving, embroidery, stamps, single-ink)	Black or white asset — after checking the vendor's process	Black or white asset — after checking the vendor's process

Signature: where the brand is introduced. Deck covers, website hero, company intro, partner proposals, press releases.
Wordmark: where space is tight but the name must be visible. Web header, app header, email header, document footer, alongside partner logos.
Do not type "DIVEROID" in a product UI header — use the wordmark file.
The monotone asset is a grayscale image containing several gray levels. It is not built for one-ink processes such as engraving, embroidery, stamps, or single-ink printing. Use it for grayscale documents and black-and-white output checks.
For single-color production: (1) confirm the process with the vendor first (single ink? engraved/embossed? one thread color?). (2) Hand over the supplied black or white asset as-is, matched to the background. (3) Do not recolor, redraw, or trace an outline version — check with jay if you need something else.
There is no standalone symbol (turtle mark) file yet. If you need symbol-only, check with jay. Cropping from the signature is forbidden.
There are 4 vector originals (.ai) in the logo gallery: signature color / signature black / wordmark color / wordmark black. (diveroid-logo-03-legacy.ai is an older version — do not use it for new work.) Send these sources first for large-format printing or external vendors.
SVG is not yet available. Export from Illustrator remains pending. [verification needed] Until then, work from the .ai sources and the PNGs.

Background Rules

Good backgrounds:

Clean white or very light sky blue (#EEF9FF)
Solid deep violet (#201748) + white logo
Solid brand color stripe

On photos:

Place white logo on dark, calm areas. Color logo may work if the photo is bright and simple.
Avoid complex areas (coral, fish, bubbles, equipment). If needed, place a dark translucent overlay first.
The logo must not cover important content (faces, products).

Test: if the logo reads clearly at 100%, 50%, and phone size, it passes.

Minimum Size and Clear Space

Minimum size (do not use smaller):

File	Screen min	Recommended	Print min
Signature	160 px wide	220 px wide	35 mm wide
Wordmark	120 px wide	160 px wide	25 mm wide

Clear space (nothing else may enter this zone):

The unit is the height of the capital "D" in the "DIVEROID" wordmark — not the size of the turtle symbol.
Signature: 1× D height on all sides. Deck covers / press releases: 1.5×.
Wordmark: 1× D height on all sides.
No text, icons, photos, buttons, or other logos may enter this space.

Alongside partner logos:

Keep at least 1× D height between logos. Align baselines where possible.
Do not change DIVEROID logo colors to match a partner's palette.

Placement Guide

Placement	Logo	Notes
Website header	Wordmark	Left-aligned, small and clear
Website hero	Signature or wordmark	Do not place both large
Website footer	Wordmark
Product UI	Wordmark only — login, onboarding, settings	No large logo on dive log, camera, or map screens
Deck cover	Signature	Color on light, white on dark
Deck footer	Wordmark	Small but legible
Contracts / invoices	Wordmark black

Do not repeat the logo in every section of a page. Once or twice is enough.

No dedicated avatar file exists yet. Keep the current app icon image and check with jay if a new one is needed. [verification needed]
Wordmark becomes illegible below 160 px — do not use it as an avatar.
Before uploading a new avatar, confirm it is recognizable at 32 px, 48 px, and 96 px.
Use the wordmark for banner/cover images.

Forbidden — All Prohibited

Redrawing, tracing, simplifying the logo. Having AI create or modify it.
Changing colors, adding shadows, glows, borders, gradients, or textures.
Stretching, squishing, tilting, rotating, or cropping.
Re-spacing the symbol and text. The signature is a single file.
Extracting the logo from screenshots, app store images, or web pages. Always use the brand-kit originals.
Using the triangular favicon (browser tab icon) as a logo. It is not a logo.
Using the turtle symbol as a functional icon (map pin, AI badge, sync, speed, bullet point).
Placing the logo on complex photos or charts without protection.
Spinning or swimming logo animations. If motion is needed, a gentle fade-in is the limit.

Need a New Logo or Variation?

Three questions before publishing: (1) Are you making or altering the official logo? (2) Claiming safety or AI capability? (3) Legal/licensing involved? — Any "yes" → check with jay. All "no" → publish.

Editable source