Publishing Rules

Publishing standards · Existing review routes retained

Quick answer

Complete normal checks below, then identify new decisions or changed scope.

Are you creating or altering an official logo?
Are you making or changing a safety, AI-capability or compatibility claim outside its existing confirmed scope?
Are there unresolved or new legal, licensing or personal-data matters?

Use the existing jay review route when applicable. Reuse an existing review record when the same asset, claim and usage scope are already covered. Ordinary work with no new decision may be published after normal checks, without extra jay reapproval. “All no” does not waive those checks.

Normal pre-publication checks

Facts and scope: Do features, numbers, prices, compatibility and launch status match current information, with the relevant product, market and conditions clear?
Copy: Are customer actions and value easy to understand? Are material conditions stated accurately in the relevant location?
Names and terms: Is WatchDive one word with uppercase W and D? Do product/language terms and actual UI wording match?
Color and type: Check token values, the specified fonts for the task, readable contrast, size and line breaks. Do not automatically use office fallbacks in finished advertising.
Logo: Use the official file, proportions and clear space. Exploratory logos/colors are not official assets.
Images and screens: Distinguish actual evidence from mood imagery; apply compositing notices and the verified screen-notice exception correctly.
Rights and privacy: Confirm photo/font/music usage scope and applicable handling conditions for identifiable people.
Translation: Preserve meaning, numeric scope, conditions, tone and level of detail.
Finished layout: Check clipping, omissions, overlaps and spelling. Status information includes text or icons in addition to color.
Next action: Do links open and match product, market, language and actual launch stage?
Material state: Resolve internal verification placeholders and uncertain facts before public release. Do not fill missing evidence by invention.
Records: Retain the applicable standards, copy, assets, fact dates and necessary review records.

Existing prohibited items

Safety guarantees, AI dive/safety judgments, invented features/numbers/certifications/testimonials, distorted official logos, assets without rights confirmation and color-only status information remain prohibited. Asking for review does not automatically create an exception to a prohibited claim.

Necessary safety, device and support instructions retain accurate limitations and conditions. Affirmative marketing does not remove material purchase or use facts.

Asset status and review records

✅ Approved for use: use within its confirmed scope.
🟡 Internal only: exclude from external publication.
⛔ Prohibited: exclude from production and publication.
Exploratory concepts, writing examples and uncertain product information retain proposed/draft status. They are not automatically approved assets or confirmed facts.

Record existing jay reviews and new decisions with their scope and source in the brand decision log. AI self-assessment does not replace the relevant review record. Do not create repeated approval requests when reusing the same approved scope.

Communication guide · AI expression rules

Editable source