Integrated expression standards · current guide: Apply the Brand Communication Guide and its AI rules. The integrated guide takes precedence for product/channel scope and exceptions.
| Role | English | Korean | Placement |
|---|---|---|---|
| Tagline | Every dive maps the ocean. | 모든 다이빙이, 바다의 지도가 됩니다. | Brand-first placements and campaign signature |
| Product promise | Complete your underwater experience. | 다이빙 경험을 완성하세요. | Product introduction, app store and sales |
| Vision | Make the ocean digital and fun. | 바다를 디지털로, 더 즐겁게. | Company introduction, careers and vision stories |
| Alternate | Understand the ocean. Remember every dive. | 바다를 이해하고, 모든 다이빙을 기억하다. | Where the existing alternate is useful |
A tagline is not evidence of a product feature. Do not infer mapping, media linking, AI or environmental-benefit capabilities from it. The following standard introductions reflect the owner’s decisions 1-A · 2-C · 3-A of 2026-10-02 and do not replace the existing slogans.
Owner decisions 1-A · 2-C · 3-A, recorded 2026-10-02: Explain the dive records and connected experience provided today. Treat dive-site discovery and deeper ocean understanding as the future direction. The standard company introduction follows vision → product role → the future of the data.
DIVEROID is building a future where every dive helps us better understand the ocean.
We turn familiar smartphones and smartwatches into tools for dive information, underwater photography, and dive logs.
Our vision is to connect these records into data that helps divers discover new dive sites and deepen our understanding of the ocean.
This introduction describes the portfolio collectively. WatchDive provides dive information on the wrist; Universal Pro Max brings dive information, underwater photography and logs to the smartphone. Do not translate it as a promise that each smartwatch also provides underwater photography. Dive-site discovery and ocean-data use remain a future vision. They do not establish a currently live mapping, recommendation, AI or environmental-benefit service.
| Product | Standard Korean introduction | Standard English introduction |
|---|---|---|
| WatchDive | 이미 가진 스마트워치를 다이빙컴퓨터로. | Turn the smartwatch you already wear into a dive computer. |
| Universal Pro Max | 다이빙 정보와 수중 촬영을, 내 스마트폰 하나로. | Dive information and underwater photography, all on your smartphone. |
Use these role-led first lines as the default product introductions. Place accurate model compatibility, fit and app conditions in adjacent explanatory copy or a compatibility section. Every headline does not need to repeat those conditions, and a headline does not establish support for every device. For example, follow the WatchDive headline with “Use the WatchDive housing and DIVEROID app with a compatible smartwatch.” Verify actual model support in the latest product facts.
The latest decision of 2026-10-21 selects the rounded, bold WatchDive. outline with its final dot. The product name in prose remains WatchDive. The main logo uses sky-blue #36A9E1 fill with a black #000000 outline. Preserve D98 geometry, the native 8-unit stroke, round joins/caps and 16-unit padding. The former violet filled, hollow-purple and gradient versions remain optional. The registered 6-second shimmer keeps the black outline fixed while light moves inside the letters, then returns to the main colors. Universal Lite 2 uses the registered handwritten lite and 5-second writing motion; PRO CONTROLLER uses a bold, extended uppercase wordmark with equal letter heights. Use the registered files, and follow the product logo guide and WatchDive specification for size, clear space, backgrounds and motion. Decision 5-A confirms that the existing-shoot housing exterior and app screens match launch criteria.
The selected image-generated logo concept is a design reference. Final outlined SVG/PNG registration and technical checks remain separate. Photo build/source linkage, rights, placement and crop remain separate asset records. The current WatchDive hero uses a real underwater wrist-worn photo without background or screen replacement.
Understand real divers’ needs and explain the product’s role and experience accurately. Express wonder through specific ocean, photography and memory contexts. The substance tells customers what they can do.
Device status, sync, data and safety messages state the actual status and next action accurately. Describe AI features only when confirmed in product information and never as replacing the diver’s judgment. Use customer context, value and evidence instead of the former adventure-slogan-led voice.
These are draft writing examples. Use them only for products and placements where the feature or state is confirmed.
| Context | Good direction · draft | Copy to revise and why |
|---|---|---|
| WatchDive introduction | Turn the smartwatch you already wear into a dive computer. | Complete every dive with connected data, media, maps, and AI-assisted review. — combines unconfirmed functionality and obscures the product role |
| Feature introduction | See your depth and remaining no-decompression time at a glance. | Live depth, NDL, deco, and more. — lists specialist shorthand without explanation |
| Compass journey | During your dive, press and hold to open the compass, then briefly press the button to set a heading marker. | Adding 1.5-second timing, current-screen conditions and previous-marker deletion to marketing |
| Housing battery | WatchDive’s housing battery powers 500+ dives. | No charging routine. — negative-led and may confuse housing and watch batteries |
| Included features | Core dive features are included with your WatchDive housing. | Free forever. — expands core-feature terms to all functionality indefinitely |
| Empty-log UI | Record a dive and revisit the experience. | Offering import, mapping or AI actions absent from the actual product |
500+ means at least 500 dives for the housing battery. It is not smartwatch battery life. Link the test conditions and evidence in product facts; place the BLE low-power mechanism in technical explanations.
| Channel | Default | Necessary scope or exception |
|---|---|---|
| Evergreen marketing | Calm, affirmative; simple action and value | Retain material price, compatibility and operating-depth facts |
| Features / How It Works | Simple actions and outcomes | Link exact timings, screen conditions and sensor mechanisms to instructions |
| WatchDive / Universal Pro social ads | Memes, wordplay and conversational copy may express the same value | No customer criticism, safety guarantees or decoration without an explanatory purpose |
| Genuine time-limited ads / banners | A verified offer may lead | Retain actual period, package and conditions |
| Product UI | Short, direct status and next action | Keep actual screen terms; no unnecessary jokes or exaggeration |
| Support, manuals and safety | Calm and accurate | Explain directly asked limitations, timings and steps as needed |
| Sales / partners | Confirmed product role, business value and next step | No unsupported revenue, collaboration or support expansion |
| AI feature explanation | Confirmed assistance only | Do not say AI determines safety or makes dive decisions |
| Translation / localization | Same meaning, scope, tone and detail | Return wordplay alternatives as proposed copy for normal review |
Affirmative language is the marketing default. Essential safety instructions, purchase conditions and direct customer questions prioritize accurate facts. The rule does not remove internal examples of prohibited copy.
Korean marketing uses 다이빙 기록; the Korean UI baseline is 다이브 로그. English uses natural dive log wording. Preserve actual on-screen terminology after checking the model/version capture.
| Concept | Customer-facing wording | Technical explanation | Actual UI / scope |
|---|---|---|---|
| Brand / product | DIVEROID / WatchDive / Universal Pro / Universal Pro Max | Same spelling | Do not translate or shorten names |
| Depth | 수심 / depth | Numeric values include m or ft | Check actual capture |
| NDL | 남은 무감압 시간 / remaining no-decompression time | no-decompression limit (NDL) | Check actual capture |
| Decompression | 감압 안내 / decompression guidance | Confirmed guidance and conditions | Check actual capture |
| Compass | 디지털 나침반 / digital compass | compass | Check actual capture |
| Heading marker | 방향 표시 / heading marker | heading marker | Check actual capture |
| Record | 다이빙 기록 / dive log | dive profile for the plotted profile | Check actual capture |
| Dive time | 다이빙 시간 / dive time | Confirmed calculation basis | Check actual capture |
| Temperature | 수온 / water temperature | Numeric values include °C or °F | Check actual capture |
| Underwater imaging | 수중 사진·영상 / underwater photos and video | Capture product and conditions | Apply to that product only |
| Site | 다이브 포인트 / dive site | Check location and map functionality | Do not expand to underwater position tracking |
| Sync | 동기화 / sync | Confirmed status and next action | Check actual capture |
| Backup | 백업 / back up | Check storage location and period | Retain existing internal-only scope |
| Color correction | 색 보정된 미디어 / color-corrected media | Confirm actual function and output | Existing internal-only scope; no perfect-restoration claim |
| AI summary | AI 지원 요약 / AI-assisted summary | Confirmed assistance and review guidance | Permission to use a term does not establish a feature |
Use Korean “수중 경험” in sensory contexts such as photography, videos, memories and campaigns. Use specific terms for errors and device states. Retain necessary safety wording such as “Use this as a reference, not a substitute for training or judgment.”
Safety guarantees, AI safety judgments, invented features and numbers remain prohibited. Alternatives below also require the stated feature to be confirmed.
| Copy to revise | Good direction · draft |
|---|---|
| Never get lost underwater. | Set a heading with the digital compass. |
| Ensures a safe ascent. | View decompression guidance on your wrist. |
| AI keeps you safe. | Remove the guarantee; describe confirmed assistance only |
Existing prohibited phrases: Guaranteed safe, Dive safely with AI, AI knows if your dive was safe, Let AI decide your dive, Prevent accidents, Accident-proof, Life-saving, Never worry underwater again, ultimate dive app, revolutionary diving experience, and their Korean equivalents.
Polite Korean is the default. Retain the memes/conversational-copy exception for WatchDive and Universal Pro social ads. Transfer the customer context and meaning naturally rather than translating English word for word. Keep exclamation marks restrained and retain the existing maximum of one in social/campaign work.
When source wordplay fails literally, return an alternative preserving customer context, purchase reason and humor intensity as proposed copy. Draft example: “Your everyday watch. A new dive buddy.” → “매일 차던 워치, 이제 다이빙 메이트로.” Translators do not independently approve regional memes, features or prices.
Complete normal factual, rights, language, layout and link checks, then apply the publishing rules. New logos, changed safety/AI/compatibility claims and unresolved legal/rights/privacy matters follow the existing jay review route. Ordinary work within an already approved scope does not require extra jay reapproval.